Hyundai drivers know a thing or two about loyalty; they are, after all, among the most satisfied on the road today. Knowing this makes the move to sponsor fifteen college football teams as well as "Thursday Night College Football Live" on ESPN the perfect move for the South Korean automaker. We here at Hyundai of St. Augustine are big fans of new ways to engage drivers directly, so this bold new initiative is one that we'll be keeping a close eye on!
Through this new sponsorship Hyundai will engage fans in every way possible, from on-site displays to on-air marketing. The campaign is actually a part of a bigger movement, known as the Hyundai "Big Voices in Big Places" campaign, which focuses on representing the brand at some of today's biggest events like the Super Bowl and the Academy Awards.
Of course, you don't need to be an A-list celebrity or a pro athlete to enjoy the value that every new Hyundai model represents. You can arrange a test drive on models like the Hyundai Equus, Hyundai Tucson, or Hyundai Accent, simply by dialing (888) 292-9681 or by submitting a contact form online.
"College football is all about tradition, loyalty and passionate fans, and no one appreciates that more than Hyundai," said Steve Shannon, Vice President, Marketing, Hyundai Motor America. "Hyundai owners love their cars, so it's no surprise that their support has pushed us to the top of consumer loyalty rankings."1
Hyundai will be sponsoring the teams for Alabama, Arizona, Arkansas, Auburn, Cal, Florida, Florida State, Georgia, Georgia Tech, Ohio State, Oregon, Pittsburgh, South Carolina, Texas and Virginia Tech. With such a wide range of teams to support, it's clear that Hyundai is prepared to serve a growing fan base. If you're considering discovering the value of a new Hyundai for yourself, then don't hesitate to have a look at our online inventory and showroom pages today.
Once there, you'll be able to compare models, specs, and trim levels of each of the vehicles at 2898 US Highway 1 St. Augustine, FL 32086. Combine that with the fact that you can also check out different ways to finance or lease your next ride, and even consider how maintain it through our dedicated Hyundai parts and service/repair departments.
But, if you simply want more Hyundai news, then make sure to stay tuned. At Hyundai of St. Augustine, we're dedicated to keeping you informed!
Source: 1 http://www.hyundainews.com/us/en-us/Media/PressRelease.aspx?mediaid=34104&title=hyundai-taps-passion-of-college-football-fans-with-season-long-marketing-campaign